LinkedIn Tips for Australians 2025
Optimise your profile to attract recruiters and land more interviews
IntuitiveCalc Team
Financial Content Specialist
Key stat: 87% of Australian recruiters use LinkedIn to find candidates. A complete profile gets 40x more opportunities than an incomplete one.
Profile Essentials
1. Professional Photo
Photo Tips
- Face takes up 60-70% of the frame
- Professional attire (industry-appropriate)
- Plain or blurred background
- Good lighting (natural light best)
- Genuine smile (eyes engaged)
- Recent photo (within 2 years)
2. Headline (Most Important!)
Don't just use your job title. Use the formula:
[Job Title] | [Key Skills] | [Value Proposition]
Good: "Senior Accountant | CPA | Helping SMEs save on tax"
Bad: "Accountant at XYZ Company"
3. About Section
Structure
- Hook: First 2-3 lines visible in preview - make them count
- Experience: Briefly describe your background
- Skills: Highlight key capabilities
- Achievements: Include numbers and results
- Call to action: "Open to connecting" or "Contact me about..."
Profile Sections Checklist
| Section | Priority | Tips |
|---|---|---|
| Photo | Essential | Profiles with photos get 21x more views |
| Headline | Essential | Use keywords recruiters search for |
| About | Essential | Tell your story in 1st person |
| Experience | Essential | Include achievements, not just duties |
| Skills | Important | Add 50 skills, get endorsements |
| Recommendations | Important | Aim for 3+ recommendations |
| Education | Good to have | Include certifications |
Keywords for Australian Job Seekers
Add These to Your Profile
- Your job title variations (e.g., "Developer", "Engineer", "Programmer")
- Industry terms and certifications
- Tools and software you use
- Location keywords (Sydney, Melbourne, Remote, Australia)
- Soft skills (leadership, communication, collaboration)
Networking Strategies
Who to Connect With
Do Connect
- Current/former colleagues
- Recruiters in your industry
- People at target companies
- Industry thought leaders
- Alumni from your school
Avoid
- Random connection spammers
- People with no photo/info
- Profiles that look fake
- MLM/"opportunity" sellers
Connection Request Template
"Hi [Name], I noticed you work at [Company] in [Role]. I'm a [Your Role] looking to connect with professionals in [Industry]. I'd love to learn about your experience at [Company]. Would you be open to connecting?"
Content & Engagement
Boost Your Visibility
- Comment on posts: 3-5 thoughtful comments daily
- Share industry news: With your take on it
- Celebrate wins: Certifications, projects, promotions
- Post regularly: 2-3 times per week minimum
- Engage with your network: Like and congratulate connections
Job Search Features
Use These Features
- "Open to Work" badge: Visible to recruiters (or everyone)
- Job alerts: Set up for your target roles
- Easy Apply: Quick applications (still customise!)
- Salary insights: Research before negotiating
- Company follow: Get updates from target employers
LinkedIn Premium
| Feature | Free | Premium |
|---|---|---|
| InMail (message non-connections) | 0/month | 15/month |
| See who viewed profile | Last 5 | Full 90 days |
| Applicant insights | No | Yes |
| LinkedIn Learning | Limited | Full access |
| Cost (AUD) | $0 | ~$50-65/month |
Tip: LinkedIn often offers 1-month free Premium trials. Use it strategically during active job searches, then cancel.
Common Mistakes
- No photo: Profiles with photos get 21x more views
- Generic headline: Just your job title misses keywords
- Empty About: This is prime real estate
- Typos/errors: Proofread everything
- Not active: Algorithms favour active users
- Too salesy: Focus on value, not desperation